If you spend any time on the internet at all, you might have just possibly heard of an upcoming Christmas special of BBC's Sherlock called "The Abominable Bride."
And you might have consumed every morsel of set pics, promo interviews, teaser trailers, actual trailers, background articles, theater release announcements, gossip, and anything else you could of that ninety minute television show that's still over a month away.
A ninety minute television show that has already generated hundreds of hours of internet content before anyone has even seen it. And it's not even Star Wars: The Force Awakens.
Advertisers want fan eyes on their ads, and when a known fan base exists, as for BBC Sherlock, it almost seems like no factoid is too small to rate a headline. But if you just want to watch a thing when it comes out, without any pre-conceived notions or spoiled treats, you'd almost wish you could voluntarily choose to watch a stream of ads in a devil's deal to keep all that content out of your head.
Content avoidance is becoming a very necessary skill these days, as one can't depend on the world being all fan-safe and full of gentle **SPOILER ALERTS**. I suspect we may have even evolved past the spoiler alert, coming to accept a more "get in early or just don't read/listen to things
involving anything you want to consume later" mentality. A good friend or co-worker is now one who takes time to be aware of what you've seen and haven't seen, making casual conversation less of a minefield.
Perhaps the best tactic for those who want to remain truly spoiler-free is just to follow shows that no one cares that much about. If either a.) no one you know is watching something, or b.) it's not a show that really has much excitement going, without any big twists worth caring about, you can glide through life spoiler-free. Of course, then you're just stuck with mediocre (or worse) entertainments, but, hey, we all have to make choices.
Happily the Christmas season can be a very distracting time in any case, so ignoring all the pre-show content for BBC Sherlock's "Abominable Bride" should be made a lot easier. But we still have to be a little wary.
It's just the way of the world these days.