No matter how quickly you got past the ads in Beeton's Christmas Annual in late 1887, the first thing you came to was an illustration on the left hand page, and the start of A Study in Scarlet on the left hand page.
Most of us would surely look over that illustration before reading a word of the text, of course.
And there, even if we wouldn't have realized it yet, was our first encounter with Mr. Sherlock Holmes and John H. Watson, M.D.
YEOW! Get a look at those goons, will ya? What's your first impression of the two most beloved heroes of detective literature? Not exactly Benedict Cumberbatch and Martin Freeman. (There's an artist's challenge: Johnlock porn with those two, in that Beeton's ink style.)
I mean, Watson is "as thin as a lath," but that moustache! It's almost like my theory about Doc Holliday faking his death, coming to London, and changing his name to Watson could be proven with that big old moustache alone. What is going on with his necktie? And his Sherlock Holmes! What kind of hat IS that? The weak chin, the sad eyes, the wispy sideburns . . . not exactly a leading man. That coat does seem to get it, though, so points for that. And he's got his lens out on moment one, at least that stereotype has deep roots.
You just look at those two boys and think of what babies of Sherlockian art they are, fresh out of the printer's womb and about to slap their readers on the bottom rather than vice versa. The artist who created that image, David Henry Friston, had been drawing for magazines for twenty-four years at that point, and surely didn't consider this assignment up to the level of his art for H.M.S. Pinafore of Pilgrim's Progress. Who was Sherlock Holmes, or even this Dr. Doyle, anyways?
It makes sense that a fellow like Sherlock Holmes would not make a great first impression. Some people you just have to get to know to appreciate the walking wonder you've encountered. And, hopefully, that was Watson's invalid moustache, and he gave it a solid trim once he realized he was going to be going out in public again.
Personality will just get you so far.